Nextgen has unveiled plans to launch operations in Singapore to expand distribution capabilities across Asia, backed by a portfolio of value-added channel services.
Channel Asia can exclusively reveal that the Sydney-based business will enter the regional market on 1 January 2021, with a technology focus spanning enterprise software, cloud and software-as-a-service offerings, in addition to data management and cyber security.Expansion efforts will centre around the creation of Singapore as a regional hub, supported by the recruitment of a local leadership team before progressively opening additional countries in response to market opportunity and vendor support.
“This is a very exciting opportunity that we have been considering for a while,” said John Walters, group CEO of Nextgen. “We needed to get our business model and our balance sheet to the right maturity, so we could launch the full Nextgen model into Asia.
“All the analyst reports show that the adoption throughout Asia of enterprise technologies, especially cloud workloads and cyber security, will be massive over the next five years. Our vendors are wanting Nextgen to play a big part in that.”Launched in 2011, Nextgen operates as a leading distributor of enterprise software in Australia and New Zealand (A/NZ) with revenues in excess of US$100 million, housing 80 staff and 25 vendors. Key vendors include Oracle, Micro Focus, Rubrik, Automation Anywhere, Okta and Cybereason, as well as GitHub, SolarWinds, Cloudian, Paessler, Netskope, Imperva and Darktrace among others.
In addition to distribution, the wider group offers a range of channel services including Stratus, a cloud centre of excellence; CyberLab, a proof-of-concept cyber training and solution facility and Optima, a software advisory firm. Other offerings span Bang, a creative digital marketing agency specialising in MDF and pre-sales consulting services; Connect, a carrier-grade cloud provision, billing and ISV platform and Orbus Capital, a payment solutions platform designed to increase partner cashflow and deal sizes.
“Most people might be asking the question, why start up a business in Asia during the worst pandemic in 100 years?” Walters acknowledged. “Nextgen is known for its innovative and energetic approach to the market, so what better time to bring a fresh business model to the Asian market.“Like we’ve done in other places, such as New Zealand, we’ll look for local talent that understands the inherent relationships, culture, opportunities and issues to be successful in the enterprise software market.”